‘My passion for chocolate did not really begin until I was fourteen or fifteen years old, and there was a good reason for this. Today chocolate-guzzling begins when the child is about five and it goes on with increasing intensity until the guzzler gets to be about twelve …
‘Things were different when I was young. The reason that neither I nor any of my generation developed the chocolate-guzzling bug early on was quite simply that in those days there were very few delicious chocolate bars available in the sweet-shops to tempt us. That’s why they were called sweet-shops and not chocolate-shops. Had I been born ten years later, it would have been another story, but, unfortunately for me, I grew up in the 1920s and the great golden years of the chocolate revolution had not yet begun.
‘When I was young, a small child going into the sweet-shop clutching his pocket money would be offered very little choice in the way of chocolate bars as we know them today. There was the Cadbury’s Bournville Bar and the Dairy Milk Bar. There was the Dairy Milk Flake (the only great invention so far) and the Whipped-cream Walnut … meagre pickings when you compare it with the splendid array of different chocolate bars that you see on display today.
‘Consequently, in those days we small boys and girls were much more inclined to spend our money either on sweets and toffees or on some of the many very cheap and fairly disgusting things … sherbet-suckers and gobstoppers and liquorice bootlaces and aniseed balls, and we did not mind that the liquorice was made from rat’s blood and the sherbet from sawdust. They were cheap and to us they tasted good. So on the whole, we made do with eating sweets and toffees and junk instead of chocolate.
‘Then came the revolution and the entire world of chocolate was suddenly turned upside-down in the space of seven glorious years between 1930 and 1937. Here’s a brief summary of what happened.
And – for all you chocolate-guzzlers – they are all still available in the shops today!